If you put a frog in water and slowly heat it, the frog will eventually be boiled to death. We too will not survive if we do not respond to the radical way in which the world is changing" - C. Handy
For nearly a century, Van Schaik Bookstore has existed and established itself as a trusted name in the academic textbook market. Technology and customers' expectations change and we need to reposition our business as a competitive and relevant brand to serve our customers better.
We have learned, in speaking to the South African student market, that the bulk of students, whilst responsible about their studies, are outcomes-oriented and see learning as a ticket to a great future, rather than learning as an end in itself. This market research was done with 1350 students and 135 lecturers on how they perceived Van Schaik Bookstore and what services they require from the brand.
Understanding this can help direct the way we prioritise innovation within Van Schaik, rather than being idealistic about becoming a haven of knowledge. We need to direct our focus to add value to students' lives by helping students to get through their degrees, successfully and enjoyably, and setting them up for post-university success.
Our locations still differentiate us and we need to invest in and enhance our physical stores. By doing this we can optimise on basic delivery.
The changes that were identified were:
- The look and feel of stores and our product range that we offer:
Cape Town - Shop 1, 22 Long Street, Cnr. Strand and Long Street
Soweto - Shop 242, Maponya Mall
By enhancing the customers' shopping experience, Van Schaik Bookstore will be introduced as a knowledge navigator to help students to find their way to knowledge.
The launch of our new corporate brand identity was implemented countrywide from 1 December 2009. Change was required and we have done this in an effort to adapt to our customers changing needs. These changes will be taking place gradually as we reposition ourselves in the market.
Van Schaik Bookstore is South Africa's indispensable academic destination, assisting people with the tools and content they need for their studies and careers.
With 47 stores throughout South Africa and an online store supplying textbooks and reference books to students and professionals, we will continue to offer the excellent, accessible service customers are accustomed to.
Most recently, Van Schaik Bookstore has also extended its reliable, convenient service to parents who can now order their children's school textbooks online at www.vanschaik.com. A full range of prescribed school textbooks will soon be available to order online via secure payment options, and delivery can be arranged.
Our new brand positioning will be perceived as:
- The Knowledge Navigator,
- A credible friend to help you through learning and life,
- And a solution provider.
Africa's preferred academic resource supplier.
Supply of academic resources to all students in Africa via retail stores and digital channels, by utilizing our expert knowledge and well developed infrastructure to deliver outstanding service.
Respect, Informed, Excellence, Creativity and Integrity.