MEDIA OF MASS COMMUNICATION (IE) (REFER ISBN 9781292025230)

UPDATED IN ITS ELEVENTH EDITION, THE MEDIA OF MASS COMMUNICATION ENGAGES READERS IN THE PURSUIT OF GREATER MEDIA LITERACY AND PROVIDES ACCESSIBLE INSIGHT INTO THE IMPORTANT ISSUES THAT CONFRONT STUDENTS AS CONSUMERS AND PURVEYORS OF MASS MEDIA. THROUGH EXCEPTIONAL COVERAGE OF CONTEMPORARY MEDIA ISSUES AND TRENDS, INCLUDING THE ON-GOING TRANSFORMATIONS IN MASS MEDIA, THIS TEXT BALANCES THE PRINCIPLES AND FOUNDATIONS OF MEDIA LITERACY WITH LIVELY EXAMPLES, STREAMLINED COVERAGE, AND A ROBUST MEDIA PACKAGE.