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Vega 2014 BA in Creative Brand Comms Year 1

BBA in Creative Brand Communications

You have a burning curiosity about everything in life and you yearn deeply to understand it all. So how exactly does one go about achieving such a thing? By relentlessly refining your creativity. It is creativity that is responsible for all of humanities’ great innovations: be it in literature, physics, painting, chemistry, medicine, mathematics, biology, politics, philosophy or engineering, it is only when a problem is approached creatively that a solution is found. From the apple that fell on Newton’s head in 1672 to the Apple you work on today, it is only when great curiosity inspires great creativity that the world stops in its tracks and looks at you in collective amazement. Curiosity and creativity run in your blood. You are filled with the desire to apply your creativity to difficult, complex questions and, by looking at these questions in a whole new way, finding the answers you sought. But it isn’t easy. Ideas are elusive beasts that are very hard to trap and inspiration doesn’t come out of thin air. When asked how he was inspired, the writer Jack London quipped: “You can’t wait for inspiration. You have to go after it with a club.”
This intensive, creativity-centric degree is such a highly effective club. For three years your brain will be given an intensive workout, bench-pressing heavy concepts and spending hours each day experimenting with executions. Whether you choose to specialise in Visual Communication (Art Direction & Graphic Design), Copywriting or Multimedia Design, your brain will leave Vega a lean, mean creative machine.

YEAR 1
The first year of the degree programme introduces you to the creative arenas of copywriting, multimedia design and visual communication (graphic design and art direction).
In the second semester, based on the area in which your creative gifts lie, you choose a specialisation field out of the three options available.
The principles of critical thinking, creative development and creative brand communication are taught throughout, with constant investigation into the powerful role of the creative concept and its development.
MODULES
Brand Strategy 1; Critical Studies 1; Creative Brand Communication; Creative Development 1; Digital Media 1
Specialisations: Copywriting 1 or Multimedia Design 1 or Visual Communication 1

Booklist

The following textbooks are prescribed and can be purchased from us at Vanschaik.com for delivery to you. In some cases, there is an e-textbook version available.To read the e-textbook once purchased, you will have to download the FREE Vitalsource Bookshelf reading app and register your myVanschaikBookshelf account at vanschaik.vitalsource.com

More information is available here.

To purchase you will have to register a separate account with us by filling in a few details after clicking on the "Sign-up" button on the top right hand side of the Vanschaik.com website.

Simply add any item below to your shopping basket and proceed to check-out to complete the purchase using your credit card, EFT or direct deposit.

Someother other notes and books may be provided by Vega, please be sure to confirm that with Vega.