EVENT MANAGEMENT IN LEISURE AND TOURISM

EVENT MANAGEMENT IN LEISURE AND TOURISM IS THE FIRST TEXT AVAILABLE TO FULLY COVER THE EVENT INDUSTRY IN ONE VOLUME. IT HAS BEEN WRITTEN BY AN EXPERIENCED PRACTITIONER AND AUTHOR, AND PROVIDES A COMPREHENSIVE OVERVIEW OF EVENT MANAGEMENT AND ORGANISATION. PRACTICAL REAL LIFE EXAMPLES ARE USED THROUGHOUT TO DEMONSTRATE THEORY IN PRACTICE AND CASE STUDIES OF MAJOR PROJECTS IN ACTION ARE USED AS EXAMPLES OF GOOD PRACTICE. STUDENTS ARE ENCOURAGED TO TEST THEIR KNOWLEDGE AND COMPREHENSION THROUGH END-OF-CHAPTER REVISION QUESTIONS.