PSYCHOLOGY OF CUSTOMER SERVICE

SERVICE HAS BECOME THE BUZZWORD OF THE NINETIES AND WILL CONTINUE TO DO SO INTO THE NEW MILLENNIUM. EVERYONE TALKS ABOUT IT, AND PRECIOUS FEW GET IT RIGHT. AT ITS VERY BEST, CUSTOMER SERVICE IN SOUTH AFRICA IS INDIFFERENT. IN EVERY MARKET SEGMENT, FROM BANKING TO RETAILING, FROM COMPUTERS TO CLOTHING, THE GENERAL TREND IS TO TREAT THE CUSTOMER LIKE A THIRD CLASS SLAVE, AS OPPOSED TO A KING. THE PURPOSE OF THIS GUIDE IS TO CHANGE THIS SORRY STATE, AND TO MAKE SURE THAT THE CUSTOMER REALLY IS THE KING.