SPECIAL INTEREST TOURISM

A MORE MATURE TRAVELLING PUBLIC SEEKING EXPERIENCES THAT SATISFY A WHOLE SPECTRUM OF INTERESTS HAS GIVEN RISE TO ONE OF THE FASTEST GROWING SEGMENTS IN THE TOURISM INDUSTRY SPECIAL INTEREST TOURISM. WITH ITS ROSTER OF EXPERT CONTRIBUTORS, THIS LANDMARK WORK DESCRIBES THIS NEW BRAND OF TOURISM, DISCUSSING ITS STRATEGIES, POLICIES, AND INITIATIVES, INTRODUCED IN AUSTRALIA AND INTERNATIONALLY. ITS CLEAR EXPOSITION OF THEORY AND WEALTH OF INDUSTRY APPLICATIONS ILLUSTRATE THE DIVERSITY OF TOURISM PRODUCT AND DEVELOPMENT IN THIS NEW AND GROWING TOURISM AREA.