E COMMERCE IN PRACTICE

THE END OF THE TWENTIETH CENTURY WAS MARKED BY A TEMPORARY SLOW-DOWN IN THE ELECTRONIC REVOLUTION. THE BURST OF THE BUBBLE OF INFLATED IT SHARE PRICES IN THE NEW YORK STOCK EXHANGE AND THE REVALUATION TO LOWER LEVELS OF THE TOTAL MARKET CAPITALISATION OF IT ORGANISATIONS CREATED FEARS OF A TOTAL BREAK-DOWN IN THE REVOLUTION BROUGHT ABOUT IN ALMOST ALL WAKES OF LIFE BY THE RAPID INTRODUCTION OF NEW ELECTRONIC TECHNOLOGY. HOWEVER, ONLY A FEW YEARS IN THE TWENTY-FIRST CENTURY AND THE MARCH OF THE ELECTRONIC REVOLUTION IS AGAIN PROCEEDING AT AN ENHANCED PACE. E-COMMERCE IN PRACTICE OFFERS PROFESSIONAL INTERDISSIPLINARY GUIDANCE IN TECHNOLOGY, MARKETING STRATEGIES, SECURITY, LAW, TAXATION AS WELL AS INTERNATIONAL ACCOUNTING AND AUDITING STANDARDS. IT IS A MANUAL FOR THE CONSUMER, THE RETAILER, THE WHOLESALER, THE MANUFACTURER, THE DISTRIBUTOR AND PROFESSIONALS LIKE ACCOUNTANTS AND AUDITORS. IT WILL EQUIP USERS WITH THE HANDS-ON TOOLS TO EXECUTE E-COMMERCE.