MANAGING TOURISM SERVICES SA PERSPECTIVE

THIS EDITION OF MANAGING TOURISM SERVICES STRIVES TO PROMOTE AND INSTILL A STRONG CUSTOMER-CENTRIC ORIENTATION IN THE READER. THEREFORE, THE TITLE PLACES STRONG EMPHASIS ON SERVICE ORIENTATION AND THE CONTENT FOCUSES ON MANAGERIAL FUNCTIONS AS MEANS OF ENHANCING THE EXPERIENCE OF THE TOURIST. THIS HAS LED TO THE INTRODUCTION OF NEW CHAPTERS SUCH AS SERVICE PEOPLE MANAGEMENT AND THE CONSEQUENCE OF TOURISM. SEVERAL EXISTING CHAPTERS REWRITTEN TO ENHANCE THE CUSTOMER-CENTRIC AND SERVICE-ORIENTATED FOCUS OF THIS EDITION. SEVERAL NEW SOUTH AFRICAN CASE STUDIES AND APPLICATIONS ARE INCLUDED TO ENSURE A TRULY SOUTH AFRICAN PERSPECTIVE.