AREA

TAKEN FOR GRANTED FOR A LONG TIME, GRAPHIC DESIGN HAS OVER THE PAST DECADES CREPT MORE AND MORE INTO THE CONSCIOUSNESS OF THE GENERAL PUBLIC. AND RIGHTLY SO IN OUR INCREASINGLY VISUAL CULTURE, IT IS AN OMNIPRESENT FORM OF CREATIVITY, SOMETHING WE ARE ALL INFLUENCED BY WHETHER WE LIKE IT OR NOT. EVERY LOGO, EVERY POSTER, EVERY CD COVER CONFRONTS US WITH GRAPHIC DESIGN IN SOME SHAPE OR FORM. IT IS THE BASIS OF ALL VISUAL COMMUNICATION AND ARGUABLY THE MOST PERVASIVE CREATIVE DISCIPLINE OF OUR TIMES. ESSENTIALLY AN EXHIBITION IN A BOOK, THIS TITLE PRESENTS THE 100 GRAPHIC DESIGNERS ARRANGED IN AN A TO Z ORDER. EACH OF THE DESIGNERS IS FEATURED OVER TWO DOUBLE-PAGE SPREADS, WHICH ARE EXTENSIVELY ILLUSTRATED WITH EXAMPLES OF THEIR WORK. ALONGSIDE THESE EXAMPLES, A 400 WORD TEXT BY THE SELECTING CURATOR EXPLAINS HIS/HER CHOICE AND ILLUMINATES THE DEPICTED WORK. THE REPRODUCTIONS ARE FURTHER COMPLEMENTED WITH EXTENDED CAPTIONS AND BIOGRAPHICAL INFORMATION ON THE DESIGNER. THE BOOK IS CHARACT