MANAGEMENT

THIS EDITION HAS BEEN FULLY UPDATED AND REVISED TO COVER THE IMPORTANT KEY ELEMENTS COVERED IN ANY INTRODUCTION TO MANAGEMENT COURSE; PLANNING, ORGANISING, IMPLEMENTING, CONTROLLING AND CHANGING. THE TEXT ALSO EXPLORES ORIGINS AND CONTEXT OF MANAGEMENT GLOBALISATION, SOCIAL RESPONSIBILITY; QUALITY AND ENTERPRISE. A CRITICAL VIEW STIMULATES THE LEARNING PROCESS IN AN ENGAGING FASHION FOR STUDENTS. LEARNING IS FURTHER AIDED BY DIAGRAMS AND REAL-WORLD BUSINESS EXAMPLES. CASE STUDIES AND EXAMPLES ARE TAKEN FROM MANY SECTORS, AND ARE TRULY GLOBAL. A STRONG EMPHASIS IS PLACED ON EXAMINING THE APPLICATION OF THEORY IN PRACTICE.