MANAGEMENT OF EVENT OPERATION

THE "MANAGEMENT OF EVENT OPERATIONS PROJECT MANAGEMENT, PLANNING AND CUSTOMER SATISFACTION" PROVIDES AN INTRODUCTION TO THE MANAGEMENT OF OPERATIONS FOR THE EVENT PLANNER AND VENUE PROVIDER. TAKING AN HOLISTIC VIEW OF AN EVENT ENTERPRISE, IT LINKS THE TRADITIONAL TOPICS WITHIN OPERATIONS MANAGEMENT TO PRESENT A COHERENT AND HANDS-ON APPROACH SPECIFICALLY FOR THE EVENTS MANAGER. THE APPROACH IS PRAGMATIC AND IS DICTATED BY PRACTICAL CONSEQUENCES AND CONSIDERATIONS, WHICH ARE SO IMPORTANT TO AN EVENT MANAGER WHO BALANCES MANY VIEWS AND NEEDS FROM DIVERSE STAKEHOLDERS. IT OFFERS AN INTRODUCTION TO THE MANAGEMENT OF OPERATIONS AND PROJECT PLANNING FOR THE EVENT PLANNER AND VENUE PROVIDER. IT EXAMINES QUALITY IN THE EVENTS INDUSTRY AND ITS EFFECTS ON CUSTOMER SATISFACTION, RESOURCE EFFICIENCY AND EVENT SUCCESS. THIS IS THE ONLY TEXT TO TAKE GENERIC OPERATIONS MANAGEMENT THEORIES AND SKILLS AND RELATE THEM SPECIFICALLY TO THE EVENTS INDUSTRY.