PUBLIC RELATIONS DISASTERS

PUBLIC RELATIONS DISASTERS

MCCUSKER G

ISBN: 9780749445720

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FROM THE TOP CELEBRITIES WHO HAVE PUBLICLY SLATED THEIR SPONSOR'S PRODUCTS TO CORPORATE PHOTOCALLS THAT WERE A DISASTER WAITING TO HAPPEN, TALESPIN ENTERTAININGLY EXPOSES SOME OF THE WORLD'S MOST INFAMOUS AND ALSO UNREPORTED PR DISASTERS, SHOWING HOW CRISIS MANAGEMENT HELPED OR HINDERED, INCLUDING MARTHA STEWART'S INSIDER TRADING SCANDAL; DON CORNING BREAST IMPLANTS; STARBUCKS AND 9/11; 7UP'S SPONSORSHIP OF ROY KEANE; COCA-COLA AND PEPSI - POLLUTION IN INDIA; NESTLE AND ETHIOPIA'S DEBT; DAVID BECKHAM V. ALEX FERGUSON; MCDONALD'S MCLIBEL CASE; TONY BLAIR AND THE DAVID KELLY AFFAIR; AND, THE UK ROYAL FAMILY. TALESPIN FEATURES ALL THESE, PLUS MANY MORE TELLING TALES FROM THE WORLDS OF POLITICS, SPORTS, MUSIC, BUSINESS, MEDIA AND BIG BRANDS.

ISBN Number 9780749445720
Author/s MCCUSKER G
Format Book
Edition 1ST - 2006
Publisher KOGAN PAGE
Format