ACHIEVING EXCELLENCE IN SELLING THE SA APPROACH

ACHIEVING EXCELLENCE IN SELLING IS AN OUTCOMES-BASED, PRACTICAL 'HOW TO' GUIDE ON MAXIMISING SALES POTENTIAL. THIS EDITION LOOKS AT SALES AND MARKETING FROM AN INCREASINGLY SOUTHERN AFRICAN PERSPECTIVE AND CONTAINS CASE STUDIES TO MAKE THE THEORETICAL PRINCIPLES ACCESSIBLE. AN INCREASED EMPHASIS ON THE USE OF TECHNOLOGY THROUGHOUT THE TEXT HELPS TO MAKE THE TEXT CURRENT.