STRATEGIC MANAGEMENT SA CONCEPTS AND CASES (UNISA 2010 USE 2ND ED ONLY)

IN A SOUTH AFRICAN BUSINESS ENVIRONMENT CHARACTERISED BY CHANGE, TURBULENCE AND COMPETITIVENESS, STRATEGY IS EVEN MORE CRUCIAL TODAY THAN EVER BEFORE. FAR TOO OFTEN TOP MANAGEMENT DEVELOPS A STRATEGY FOR THE COMPANY THAT IS NEVER COMMUNICATED TO OR UNDERSTOOD BY OTHER LEVELS OF MANAGEMENT AND EMPLOYEES, OR IS NOT EVEN RELEVANT TO THE FUTURE SURVIVAL OF THE COMPANY. IT IS THEREFORE CRUCIAL FOR STUDENTS AND PRACTITIONERS OF MANAGEMENT AT EVERY LEVEL TO UNDERSTAND THE VITAL ROLE OF STRATEGIC MANAGEMENT IN THE BUSINESS WORLD.