LANGUAGE AND CULTURE GLOBAL FLOWS AND LOCAL COMPLEXITY

THE BOOK PRESENTS A NEW THEORY OF THE RELATIONSHIP BETWEEN LANGUAGE AND CULTURE IN A TRANSNATIONAL AND GLOBAL PERSPECTIVE. THE FUNDAMENTAL VIEW IS THAT LANGUAGES SPREAD ACROSS CULTURES, AND CULTURES SPREAD ACROSS LANGUAGES, OR IN OTHER WORDS, THAT LINGUISTIC AND CULTURAL PRACTICES FLOW THROUGH SOCIAL NETWORKS IN THE WORLD ALONG PARTIALLY DIFFERENT PATHS AND ACROSS NATIONAL STRUCTURES AND COMMUNITIES.