ELECTRONIC COMMERCE FROM VISION TO FULFILLMENT

FOR UNDERGRADUATE OR GRADUATE COURSES IN ELECTRONIC COMMERCE. THIS BRIEFER TEXT GIVES STUDENTS AN OVERVIEW OF MANAGERIAL AND TECHNICAL CONCEPTS OF E-COMMERCE. THE MATERIAL FOLLOWS A LIFE CYCLE APPROACH TO SHOW STUDENTS THE ENTIRE PROCESS OF E-COMMERCE FROM "VISION" OR STRATEGIC PLANNING TO "FULFILLMENT" FOR DELIVERY OF PRODUCTS AND SERVICES WITH THE GOAL OF CUSTOMER SATISFACTION.