STRATEGIC MANAGEMENT GLOBAL CULTURAL PERSPECTIVES FOR PROFIT AND NON PROFIT ORGANIZATIONS

"STRATEGIC MANAGEMENT" HAS A UNIQUE APPROACH GOES BEYOND THE TRADITIONAL APPLICATION FOR THE PROFIT SECTOR TO ADDRESS ISSUES FOR THE NON-PROFIT SECTOR. IT IS THE ONLY GRADUATE-LEVEL TEXT THAT APPROACHES STRATEGIC MANAGEMENT FROM A GLOBAL CULTURAL PERSPECTIVE. IT MEASURES THE IMPACT OF CULTURAL, ORGANIZATIONAL, NATIONAL AND GLOBAL ISSUES ON THE STRATEGIC PLANNING PROCESS; AND PROVIDES EXAMPLES, EXERCISES, AND SOLUTIONS TO MAKE THIS KEY PART OF INTERNATIONAL MANAGEMENT EASIER AND MORE SUCCESSFUL.