PUBLIC RELATIONS THEORY II

THE PUBLIC RELATIONS LANDSCAPE HAS CHANGED DRAMATICALLY FROM WHAT IT WAS IN 1989, WHEN THE ORIGINAL "PUBLIC RELATIONS THEORY" VOLUME WAS PUBLISHED. REFLECTING THE SUBSTANTIAL SHIFTS IN THE INTERVENING YEARS, "PUBLIC RELATIONS THEORY II", WHILE RELATED TO THE FIRST VOLUME, IS MORE A NEW WORK THAN A REVISION. THE EDITORS HAVE BROUGHT TOGETHER KEY THEORISTS AND SCHOLARS IN PUBLIC RELATIONS TO ARTICULATE THE CURRENT STATE OF PUBLIC RELATIONS THEORY, CHRONICLING THE ONGOING EVOLUTION OF PUBLIC RELATIONS AS A FIELD OF STUDY. THE CONTRIBUTORS TO THIS VOLUME REPRESENT THE KEY FIGURES IN THE DISCIPLINE, AND THEIR CHAPTERS ARTICULATE THE SIGNIFICANT ADVANCES IN PUBLIC RELATIONS THEORY AND RESEARCH. WORKING FROM THE POSITION THAT PUBLIC RELATIONS IS A THEORETICALLY GROUNDED AND RESEARCH BASED DISCIPLINE WITH THE POTENTIAL TO BRING NUMEROUS AREAS OF APPLIED COMMUNICATION TOGETHER, BOTAN AND HAZLETON HAVE DEVELOPED THIS VOLUME TO OPEN UP THE PUBLIC RELATIONS FIELD TO A BROAD VARIETY OF THEORIES. OR