PENGUIN DICT OF MEDIA STUDIES

A TOPIC WITH EVER-INCREASING APPEAL AND SCOPE, MEDIA STUDIES IS ATTRACTING MORE AND MORE HIGHER EDUCATION STUDENTS AS WELL AS THE THOUSANDS OF PRACTITIONERS WITHIN ITS VARIOUS FIELDS. WRITTEN BY TWO PROMINENT EXPERTS, "THE PENGUIN DICTIONARIES OF MEDIA STUDIES" GIVES THE DEFINITIVE OVERVIEW OF THIS HUGE AREA, COVERING PRINT, DIGITAL AND BROADCAST MEDIA, AS WELL AS THE THEORIES, TECHNICALITIES AND KEY FIGURES INVOLVED. THIS NEW ADDITION TO THE HIGHLY-SUCCESSFUL SERIES OF PENGUIN SUBJECT DICTIONARIES IS COMPREHENSIVE, AUTHORITATIVE AND USER-FRIENDLY - A MUST FOR ANYONE WITH AN INTEREST IN THE MEDIA AND THE WIDER CULTURAL ARENA.