VALUE FOCUSED THINKING PATH TO CREATIVE DECISIONMAKING

THIS WORK CONCERNS STANDARD DECISION-MAKING METHODS. RATHER THAN PLACING EMPHASIS ON MECHANICS AND FIXED SOLUTIONS, KEENEY ARGUES, WE SHOULD FOCUS ON THE BOTTOM-LINE OBJECTIVES THAT GIVE DECISION-MAKING ITS MEANING IT IS THROUGH RECOGNIZING AND ARTICULATING FUNDAMENTAL VALUES THAT WE CAN BETTER IDENTIFY DECISION OPPORTUNITIES - AND THEREBY CREATE BETTER DECISION ALTERNATIVES.