BUSINESS COMMUNICATION CASEBOOK A NOTRE DAME COLLECTION

THIS CASEBOOK, WRITTEN BY A RENOWNED COMMUNICATIONS EXPERT, OFFERS YOU THE SKILLS FOR SUCCESSFUL CASE ANALYSIS, ALONG WITH A COMPREHENSIVE COLLECTION OF 36 CASES THAT MAY BE APPLIED TO ANY BUSINESS COMMUNICATION ISSUE OR THEME. THE CASES IN THIS BOOK FOCUS ON REAL-WORLD COMPANIES (I.E. NORTHWEST AIRLINES, MERCK, THE WALT DISNEY COMPANY, GOOGLE, PROCTER & GAMBLE, WAL-MART, MCDONALDS, SONY AND KRAFT,) AND PROVIDE THE OPPORTUNITY TO PUT BUSINESS COMMUNICATION THEORY INTO PRACTICE.