FROM CONCEPT TO CONSUMER

IN FROM CONCEPT TO CONSUMER, RENOWNED PRODUCT DEVELOPER PHIL BAKER REVEALS EXACTLY WHAT IT TAKES TO CREATE GREAT PRODUCTS AND BRING THEM TO MARKET. BAKER'S PRODUCT SUCCESSES RANGE FROM APPLE'S POWERBOOK TO THE STOWAWAY PORTABLE KEYBOARD, THE MOST SUCCESSFUL PDA ACCESSORY EVER CREATED. HERE, HE WALKS YOU THROUGH THE ENTIRE DEVELOPMENT PROCESS, SHOWING HOW TO DEVELOP PRODUCTS HOLISTICALLY, REFLECTING THE CRUCIAL LINKAGES BETWEEN PRODUCT DESIGN, ENGINEERING, TESTING, MANUFACTURING, MARKETING, AND DISTRIBUTION. YOU'LL DISCOVER WHAT MAKES A WINNING PRODUCT, AND WHY GREAT IDEAS ARE JUST 5% OF THE PROCESS...THE EASIEST 5%! YOU'LL FIND PRACTICAL GUIDANCE FOR PLANNING, ESTABLISHING TEAMS, CREATING MARKETING REQUIREMENTS, AVOIDING "FEATURE CREEP," PROTOTYPING, PROTECTING INTELLECTUAL PROPERTY, MARKET TESTING AND POSITIONING, PREPARING FOR CUSTOMER SERVICE, IMPLEMENTING THE OPTIMAL DISTRIBUTION STRATEGY, AND MUCH MORE. AFTER YOU'VE DELIVERED YOUR FIRST BREAKTHROUGH PRODUCT, BAKER SHOWS HOW TO FOL