MEDIA STUDIES

ALL THE KEY ISSUES AND DEBATES IN MEDIA STUDIES ARE COVERED IN A LIVELY AND ACCESSIBLE STYLE. READERS WILL LEARN ABOUT THE MAIN FEATURES OF GLOBAL MEDIA CORPORATIONS, APPROACHES TO THE STUDY OF MEDIA EFFECTS, CONSUMER POWER, CELEBRITY, JOURNALISM AND NEW MEDIA. FROM SURVEILLANCE TO SIMULATION, GENRE TO GENDER, POLITICAL ECONOMY TO THE POSTMODERN, THE READER WILL BE GUIDED THROUGH A MATRIX OF INTELLECTUAL ENDEAVOUR ON ALL MEDIA MATTERS.