IF THE IDEA OF STARTING A SOCIAL MEDIA MARKETING CAMPAIGN OVERWHELMS YOU, THE AUTHOR OF SOCIAL MEDIA MARKETING AN HOUR A DAY WILL INTRODUCE YOU TO THE BASICS, DEMONSTRATE HOW TO MANAGE DETAILS AND DESCRIBE HOW YOU CAN TRACK RESULTS. CASE STUDIES, STEP-BY-STEP GUIDES, CHECKLISTS, QUIZZES AND HANDS-ON TUTORIALS WILL HELP YOU EXECUTE A SOCIAL MEDIA MARKETING CAMPAIGN IN JUST ONE HOUR A DAY. IN ADDITION, LEARN HOW TO INTEGRATE SOCIAL MEDIA METRICS WITH TRADITIONAL MEDIA MEASUREMENTS AND HOW TO LEVERAGE BLOGS, RSS FEEDS, PODCASTS, AND USER-GENERATED CONTENT SHARING SITES LIKE YOUTUBE.
ISBN Number | 9780470344026 |
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Author/s | EVANS D |
Format | Book |
Edition | 1ST - 2008 |
Publisher | WILEY AUSTRALIA |
Format |