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MARKETING MANAGEMENT

MARKETING MANAGEMENT

LOCABUCCI

ISBN: 9780324784435

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MARKETING MANAGEMENT, STUDENT EDITION FOCUSES ON THE ESSENTIAL CONCEPTS AND TOOLS NECESSARY TO ANSWER IMPORTANT MARKETING MANAGEMENT QUESTIONS. A CONCISE VISUALLY COMPELLING TEXTBOOK WITH A SUITE OF VALUABLE ONLINE ASSETS, MARKETING MANAGEMENT, STUDENT EDITION IS AN EFFECTIVE NEW APPROACH TO TEACHING AND LEARNING MARKETING MANAGEMENT.

ISBN Number 9780324784435
Author/s LOCABUCCI
Format Book
Edition 1ST - 2009
Publisher THOMSON LEARNING AUSTRALIA
Format