CONTEMPORARY ISSUES IN MARKETING AND CONSUMER BEHAVIOUR

CONTEMPORARY ISSUES IN MARKETING AND CONSUMER BEHAVIOUR

PARSONS E

ISBN: 9780750687393

Temporary Out of Stock - Estimated delivery within 15 days
Please request item

Out of Stock

AN EXCITING NEW BOOK THAT COVERS ALL THE LATEST BUZZWORDS WITHIN MARKETING AND CONSUMER BEHAVIOR BUILDING BRAND CULTURES; GENDER; ETHICS; SUSTAINABLE MARKETING; THE GREEN AND THE GLOBAL CONSUMER AMONG MANY MORE. IMPORTANTLY, "CONTEMPORARY ISSUES IN MARKETING AND CONSUMER BEHAVIOUR" MAKES CLEAR LINKS BETWEEN THEORY AND PRACTICE IN MARKETING. IT ALSO LOCATES THE RECENT DEVELOPMENT OF BOTH MARKETING IDEAS AND APPLICATIONS WITHIN THE WIDER GLOBAL, SOCIAL AND ECONOMIC CONTEXTS. WRITTEN BY A TEAM OF EXPERTS IN THE FIELD, THIS TITLE FILLS A GAP IN A GROWING MARKET INTERESTED IN THESE CONTEMPORARY ISSUES. IT PROVIDES A COMPLETE OFF-THE-SHELF TEACHING PACKAGE FOR MASTERS, MBA AND ADVANCED UNDERGRADUATE MODULES IN MARKETING AND CONSUMER BEHAVIOR AND A USEFUL RESOURCE FOR DISSERTATION STUDY AT BOTH UNDERGRADUATE AND POSTGRADUATE LEVELS. UNIQUE ONLY BOOK DESIGNED AS A COMPLETE RESOURCE FOR CONTEMPORARY ISSUES IN MARKETING COURSES TO KEEP YOU UP TO DATE. COURSE MAPPED SPECIALLY STRUCTURED FOR A

ISBN Number 9780750687393
Author/s PARSONS E
Format Book
Edition 1ST - 2009
Publisher HORIZON BOOKS (PTY) LTD
Format