MEDIA STUDENTS BOOK

THE MEDIA STUDENT'S BOOK IS A COMPREHENSIVE INTRODUCTION FOR STUDENTS OF MEDIA STUDIES. IT COVERS ALL THE KEY TOPICS AND PROVIDES A DETAILED, LIVELY AND ACCESSIBLE GUIDE TO CONCEPTS AND DEBATES. NOW IN ITS FIFTH EDITION, THIS BESTSELLING TEXTBOOK HAS BEEN THOROUGHLY REVISED, RE-ORDERED AND UPDATED, WITH MANY VERY RECENT EXAMPLES AND EXPANDED COVERAGE OF THE MOST IMPORTANT ISSUES CURRENTLY FACING MEDIA STUDIES. IT IS STRUCTURED IN THREE MAIN PARTS, ADDRESSING KEY CONCEPTS, DEBATES, AND RESEARCH SKILLS, METHODS AND RESOURCES. INDIVIDUAL CHAPTERS INCLUDE APPROACHING MEDIA TEXTS NARRATIVE GENRES AND OTHER CLASSIFICATIONS REPRESENTATIONS GLOBALISATION IDEOLOGIES AND DISCOURSES THE BUSINESS OF MEDIA NEW MEDIA IN A NEW WORLD? THE FUTURE OF TELEVISION REGULATION NOW DEBATING ADVERTISING, BRANDING AND CELEBRITY NEWS AND ITS FUTURES DOCUMENTARY AND 'REALITY' DEBATES FROM 'AUDIENCE' TO 'USERS' RESEARCH SKILLS AND METHODS. EACH CHAPTER INCLUDES A RANGE OF EXAMPLES TO WORK WITH, SOMETIMES AS SH