MEDIA MANAGEMENT A CASEBOOK APPROACH

"MEDIA MANAGEMENT A CASEBOOK APPROACH" PROVIDES A DETAILED LOOK AT THE MAJOR AREAS OF RESPONSIBILITY THAT FALL TO THE MANAGERS OF MEDIA ORGANIZATIONS, INCLUDING LEADERSHIP, MOTIVATION, PLANNING, MARKETING, AND STRATEGIC MANAGEMENT. IT PROVIDES MEDIA-BASED CASES THAT PROMOTE THE DEVELOPMENT OF CRITICAL THINKING AND PROBLEM-SOLVING SKILLS. ADDRESSING SUCH TOPICS AS DIVERSITY, GROUP CULTURES, PROGRESSIVE DISCIPLINE, TRAINING, AND MARKET-DRIVEN JOURNALISM, THIS CASEBOOK PROVIDES REAL-WORLD SCENARIOS THAT HELP STUDENTS ANTICIPATE AND PREPARE FOR EXPERIENCES IN THEIR FUTURE CAREERS. AMONG THE ADDITIONS TO THIS FOURTH EDITION ARE INCREASED DISCUSSIONS ON GROUPS, VISION, CHANGE, DIVERSITY, AND MANAGEMENT STYLES; ADDITIONAL MEDIA-SENSITIVE EXAMPLES WITHIN EACH SECTION OF THE TEXT; A NEW CHAPTER ON KNOWLEDGE MANAGEMENT; ETHICS INTEGRATED INTO LAW AND LEADERSHIP DISCUSSIONS; A PRIMER IN GLOBAL MARKETS, TECHNOLOGY, AND POLICY; IN-DEPTH CONSIDERATION INTO THE ASPECTS OF CHANGE; AND INCREASED EMPH