SALES COACHING MAKING THE GREAT LEAP FROM SALES MANAGER TO SALES COACH (H/C)

GO FROM MANAGER TO COACH--AND MOTIVATE YOUR STAFF TO UNPRECEDENTED SUCCESS! SINCE THE ORIGINAL PUBLICATION OF THIS CLASSIC GUIDE, ORGANIZATIONS HAVE RECOGNIZED THAT SALES COACHING IS A SALES MANAGER'S MOST IMPORTANT ROLE. NOW, AUTHOR LINDA RICHARDSON HAS COMPLETELY UPDATED AND REVISED SALES COACHING TO INCLUDE THE LATEST TOOLS AND TECHNIQUES, AS WELL AS A REFINED SALES COACHING PROCESS FOR INCREASING PERFORMANCE. SALES COACHING WILL HELP YOU MAKE THE ESSENTIAL TRANSITION FROM BOSS TO COACH SO YOU CAN HELP SALESPEOPLE ACHIEVE THEIR GOALS. IN THIS NEW ROLE, YOU WILL EMPOWER YOUR PEOPLE TO REACH THEIR HIGHEST POTENTIAL BY REMOVING OBSTACLES WHILE FOSTERING SELF AND PEER COACHING, ALLOWING DIRECT REPORTS TO TAKE RESPONSIBILITY FOR THEIR OWN DEVELOPMENT. RICHARDSON'S BROADER OBJECTIVE IS TO HELP BUILD AND SUSTAIN A SALES CULTURE OF CONTINUOUS IMPROVEMENT AND SALES EXCELLENCE. INSIDE YOU'LL FIND A CLEAR, PRACTICAL, FIVE-STEP APPROACH TO SALES COACHING THAT WILL RESULT IN DRAMATIC CHANGES IN