IN THIS BOOK, ARTHUR ASA BERGER COMBINES A PRACTICAL FOCUS, THE USE OF NUMEROUS EXAMPLES, A STEP-BY-STEP APPROACH, AND HUMOUR TO EXAMINE BOTH QUALITATIVE AND QUANTITATIVE RESEARCH METHODS IN MEDIA AND COMMUNICATION RESEARCH.
ISBN Number | 9780761918530 |
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Author/s | BERGER A |
Format | Book |
Edition | 1ST - 2000 |
Publisher | SAGE |
Format |