INTRO TO ELECTRONIC COMMERCE (I/E)

EXPLORE THE ESSENTIAL CONCEPTS OF ELECTRONIC COMMERCE. WRITTEN BY EXPERIENCED AUTHORS WHO SHARE ACADEMIC AS WELL AS REAL-WORLD PRACTICES, THIS TEXT FEATURES EXCEPTIONALLY COMPREHENSIVE YET MANAGEABLE COVERAGE OF A BROAD SPECTRUM OF EC ESSENTIALS FROM A GLOBAL POINT OF VIEW. THE THIRD EDITION PAYS SPECIAL ATTENTION TO THE MOST RECENT DEVELOPMENTS IN ONLINE BEHAVIOR IN OUR BUSINESS, ACADEMIC, AND PERSONAL LIVES.