REAL COST OF CAPITAL A BUSINESS FIELD GUIDE TO BETTER FINANCIAL DECISIONS

"THIS BOOK IS REQUIRED READING FOR ANYONE INVOLVED IN THE PRACTICAL ISSUES OF COST OF CAPITAL DECISIONS. IT IS WRITTEN IN A WAY THAT ENGAGES THE NOVICE, AND YET CHALLENGES THE PROFESSIONAL TO RETHINK THE REAL ISSUES." BRENDAN SCHOLEY, BLOOMBERG. THE COST OF CAPITAL IS THE FUNDAMENTAL FINANCIAL TOOL FOR BUSINESS DECISION-MAKING. IT DRIVES MEASURES OF VALUE CREATION AND DESTRUCTION, AND FORMS THE BASIS OF FINANCIAL ANALYSIS USING CASH FLOW AND OTHER FRAMEWORKS. THIS BOOK IS HERE TO HELP THE BUSINESS WORLD TO USE THE COST OF CAPITAL FOR REAL. THE REAL COST OF CAPITAL DESCRIBES THE KEY ISSUES IN UNDERSTANDING AND USING THE COST OF CAPITAL TODAY, TAKING PRINCIPLES FROM THE WORLD OF MANAGERIAL FINANCE AND PUTTING THEM INTO THE CONTEXT OF MAJOR INVESTMENT DECISIONS. SHOULD, FOR EXAMPLE, A COMPANY USE ITS OWN COST OF CAPITAL TO APPRAISE NEW INVESTMENTS AND ACQUISITIONS? WHAT COST OF CAPITAL MIGHT A US COMPANY USE WHEN APPRAISING AN INVESTMENT IN, SAY, THE PHILIPPINES? FOR A TYPICAL INVESTMEN