ADVERTISING

'A NO-HOLDS-BARRED OVERVIEW OF THE VERY COMPETITIVE BUT ULTIMATELY REWARDING INDUSTRY THAT IS ADVERTISING. INSIGHTFUL, WELL-INFORMED, FRANK AND HONEST. AN INSPIRATIONAL EYE-OPENER FOR ALL ADLAND WANNABES' -- GYLES LINGWOOD, COURSE LEADER, CREATIVE ADVERTISING, UNIVERSITY OF LINCOLN, UK 'LIKE THE ADVERTISING BUSINESS, TIBBS' BOOK IS DYNAMIC, EDGY, AND CHALLENGING. IT CAPTURES THE INDUSTRY'S EXCITEMENT, ENERGY, INTELLECT, AND CREATIVITY. THE BOOK IS AN INSPIRATION AND SHOULD BE STANDARD READING FOR ALL PRACTITIONERS, STUDENTS, AND FACULTY OF ADVERTISING, MARKETING, AND COMMUNICATIONS'-- PAMELA MORRIS, LOYOLA UNIVERSITY CHICAGO, USA 'TIBBS' INSIGHTS TURN THE ADVERTISING AGENCY FROM A MYTHICAL WONDERLAND TO A REALISTIC CAREER CHOICE. THROUGH READING THIS BOOK AND TAKING NOTE OF HIS ADVICE, STUDENTS WILL BE ONE STEP CLOSER TO WALKING THROUGH ITS DOORS' -- HELEN POWELL, SENIOR LECTURER, MEDIA AND ADVERTISING, UNIVERSITY OF EAST LONDON, UK ADVERTISING DOES NOT NEED ANOTHER GRADUATE! WHETHER