REALITY OF THE MASS MEDIA

IN THE REALITY OF THE MASS MEDIA LUHMANN EXTENDS HIS THEORY OF SOCIAL SYSTEMS - APPLIED IN HIS EARLIER WORKS TO THE ECONOMY, THE POLITICAL SYSTEM, ART, RELIGION, THE SCIENCES AND LAW - TO AN EXAMINATION OF THE ROLE OF MASS MEDIA IN THE CONSTITUTION OF SOCIAL REALITY. LUHMANN ARGUES THAT THE SYSTEM OF MASS MEDIA IS A SET OF RECURSIVE, SELF-REFERENTIAL PROGRAMMES OF COMMUNICATION, WHOSE FUNCTIONS ARE NOT DETERMINED BY THE EXTERNAL VALUES OF TRUTHFULNESS, OBJECTIVITY, OR KNOWLEDGE, NOR BY SPECIFIC SOCIAL INTERESTS OR POLITICAL DIRECTIVES. RATHER, HE CONTENDS THAT THE SYSTEM OF MASS MEDIA IS REGULATED BY THE INTERNAL CODE INFORMATION / NON-INFORMATION, WHICH ENABLES THE SYSTEM TO SELECT ITS INFORMATION (NEWS) FROM ITS OWN ENVIRONMENT AND TO COMMUNICATE THIS INFORMATION IN ACCORDANCE WITH ITS OWN REFLEXIVE CRITERIA. DESPITE ITS SELF-REFERENTIAL QUALITY, HOWEVER, LUHMANN DESCRIBES THE MASS MEDIA AS ONE OF THE KEY COGNITIVE SYSTEMS OF MODERN SOCIETY, BY MEANS OF WHICH SOCIETY CONSTRUCTS THE I