A TEXTBOOK AND WORKBOOK INTRODUCING SEVERAL THEORIES OF HUMAN AND MASS COMMUNICATION IN A STRAIGHTFORWARD MANNER. RELYING HEAVILY ON EXAMPLES AND EXERCISES, THE CHAPTERS ARE RELATIVELY SHORT AND INCLUDE A FOUNDING OR EARLY JOURNAL ARTICLE AND REFERENCE TO A MORE RECENT ARTICLE THAT CAN BE ASSIGNED. INSTRUCTORS CAN USE THE BOOK AS A CORE TEXT SUPPLEMENTED WITH READINGS AND LECTURES, OR AS A SUPPLEMENT.
ISBN Number | 9780813802923 |
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Author/s | STONE G |
Format | Book |
Edition | 1ST - 1999 |
Publisher | IOWA STATE UNIVERSITY PRESS |
Format |