HOSPITALITY MARKETING AN INTRO (REFER TO 9781138927483)

THIS INTRODUCTORY TEXTBOOK SHOWS YOU HOW TO APPLY THE PRINCIPLES OF MARKETING WITHIN THE HOSPITALITY INDUSTRY. WRITTEN SPECIFICALLY FOR STUDENTS TAKING MARKETING MODULES WITHIN A HOSPITALITY COURSE IT CONTAINS EXAMPLES AND CASE STUDIES THAT SHOW HOW IDEAS AND CONCEPTS CAN BE SUCCESSFULLY APPLIED TO A REAL-LIFE WORK SITUATION. IT EMPHASISES TOPICAL ISSUES SUCH AS SUSTAINABLE MARKETING, CORPORATE SOCIAL RESPONSIBILITY AND RELATIONSHIP MARKETING. IT ALSO DESCRIBES THE IMPACT THAT THE INTERNET HAS HAD ON BOTH MARKETING AND HOSPITALITY, USING A VARIETY OF TOOLS INCLUDING A WIDE RANGE OF INTERNET LEARNING ACTIVITIES. IT OFFERS NEW UK AND INTERNATIONAL CASE STUDIES THAT PREPARE YOU FOR WORK IN A GLOBAL INDUSTRY. IT INCLUDES ACTIVITIES FOR EACH CHAPTER THAT WILL ASSESS YOUR UNDERSTANDING AND MARKETING KNOWLEDGE. IT PRESENTS A NEW INSIDE COVER FEATURE THAT LINKS REAL-LIFE MARKETING CAMPAIGNS TO THE BOOK'S CASE STUDIES.