ENTITY RESOLUTION AND INFORMATION QUALITY

CUSTOMERS AND PRODUCTS ARE THE HEART OF ANY BUSINESS, AND CORPORATIONS COLLECT MORE DATA ABOUT THEM EVERY YEAR. HOWEVER, JUST BECAUSE YOU HAVE DATA DOESN'T MEAN YOU CAN USE IT EFFECTIVELY. IF NOT PROPERLY INTEGRATED, DATA CAN ACTUALLY ENCOURAGE FALSE CONCLUSIONS THAT RESULT IN BAD DECISIONS AND LOST OPPORTUNITIES. ENTITY RESOLUTION (ER) IS A POWERFUL TOOL FOR TRANSFORMING DATA INTO ACCURATE, VALUE-ADDED INFORMATION. USING ENTITY RESOLUTION METHODS AND TECHNIQUES, YOU CAN IDENTIFY EQUIVALENT RECORDS FROM MULTIPLE SOURCES CORRESPONDING TO THE SAME REAL-WORLD PERSON, PLACE, OR THING. THIS EMERGING AREA OF DATA MANAGEMENT IS CLEARLY EXPLAINED THROUGHOUT THIS BOOK. IT TEACHES YOU THE PROCESS OF LOCATING AND LINKING INFORMATION ABOUT THE SAME ENTITY - ELIMINATING DUPLICATIONS - AND MAKING CRUCIAL BUSINESS DECISIONS BASED ON THE RESULTS. THIS BOOK IS AN AUTHORITATIVE, VENDOR-INDEPENDENT TECHNICAL REFERENCE FOR RESEARCHERS, GRADUATE STUDENTS AND PRACTITIONERS, INCLUDING ARCHITECTS, TECHNICAL A