DATA COLLECTION AND ANALYSIS

IN SIMPLE AND NON-TECHNICAL TERMS, THE SECOND EDITION OF "DATA COLLECTION AND ANALYSIS" ILLUSTRATES A WIDE RANGE OF TECHNIQUES AND APPROACHES USED IN SOCIAL RESEARCH PROJECTS. ALWAYS ACCESSIBLE AND ENGAGING, THIS COMPREHENSIVE TEXT COVERS BOTH QUANTITATIVE AND QUALITATIVE APPROACHES TO DATA COLLECTION AND ANALYSIS IN SOCIAL RESEARCH, CONSIDERING BOTH THE STRUCTURE AND LOGIC OF RESEARCH PROJECTS AND THE ETHICS AND POLITICS OF RESEARCH. A WIDE RANGE OF EXAMPLES ILLUSTRATE THE TEXT AND A SET OF EXERCISES RUNS THROUGHOUT THE BOOK TO AID THE READER IN UNDERSTANDING AND PLANNING RESEARCH PROJECTS.BUILDING ON THE STRENGTHS OF THE FIRST EDITION, THIS NEW AND EXPANDED VERSION INCLUDES THE ADDITION OF CHAPTER INTRODUCTIONS, SUMMARIES AND KEY TERMS TO GUIDE THE READER THROUGH THE TEXT; THREE BRAND NEW CHAPTERS FOCUSING ON RESEARCH AND INFORMATION ON THE NET; DISCOURSE RESEARCH; ETHNOGRAPHIC AND DISCURSIVE QUALITATIVE ANALYSIS; AND UP-TO-DATE EXAMPLES OF RESEARCH IN ACTION - NEW MATERIAL ON QUES