ESSENTIALS OF MARKETING

HELP YOUR STUDENTS ACHIEVE MARKETING SUCCESS BY DELIVERING THE BEST UP-TO-THE-MINUTE COVERAGE OF KEY MARKETING TOPICS AVAILABLE IN THIS COMPLETE, YET BRIEF, LATEST EDITION OF "MARKETING ESSENTIALS, 7/E, INTERNATIONAL EDITION" BY AWARD-WINNING INSTRUCTORS AND LEADING AUTHORS MCDANIEL/LAMB/HAIR. "MARKETING ESSENTIALS, 7/E, INTERNATIONAL EDITION" USES A FRESH, STREAMLINED DESIGN TO FOCUS ON CAPTIVATING EXAMPLES AND INNOVATIVE APPLICATIONS THAT ENSURE STUDENTS NOT ONLY UNDERSTAND MARKETING CONCEPTS, BUT ALSO KNOW HOW TO EFFECTIVELY APPLY THEM TO REAL-WORLD PRACTICE. THIS EDITION NOW VISUALLY ILLUSTRATES KEY MARKETING CONCEPTS AND SHOWCASES THE CUSTOMER EXPERIENCE WITH AN ENGAGING WRITING STYLE PUNCTUATED BY THE MOST RECENT MARKETING STATISTICS AND FIGURES. A NEW APPENDIX AND EXERCISES EMPHASIZE BUILDING A PROFESSIONAL MARKETING PLAN WITH AN INTEGRATED INTERNET FOCUS TO FURTHER PREPARE STUDENTS FOR SUCCESS. THIS BOOK'S CONCISE 15-CHAPTER FORMAT OFFERS UNEQUALED FLEXIBILITY TO MAKE THIS COUR