BUILDING SOCIAL BUSINESS THE NEW KIND OF CAPITALISM THAT SERVES HUMANITYS MOST PRESSING NEEDS

IN THIS TITLE, NOBEL LAUREATE MUHAMMAD YUNUS LOOKS MORE DEEPLY INTO THE CONCEPT OF SOCIAL BUSINESS, AN ALTERNATIVE TO UNFETTERED CAPITALISM THAT CHANNELS THE BEST ENERGIES OF CAPITALISM WHILE ADDRESSING PRESSING HUMAN NEEDS, BY SHOWING HOW THE THEORY AND PRACTICE OF THIS IDEA IS GROWING IN THE BUSINESS, ACADEMIC AND PHILANTHROPIC WORLDS. MUHAMMAD YUNUS, THE PRACTICAL VISIONARY WHO PIONEERED MICROCREDIT AND, WITH HIS GRAMEEN BANK, WON THE 2006 NOBEL PEACE PRIZE FOR HIS WORLD-CHANGING EFFORTS, HERE DEVELOPS HIS BOLD NEW CONCEPT THAT PROMISES TO REVOLUTIONIZE THE FREE-ENTERPRISE SYSTEM SOCIAL BUSINESS. DESIGNED TO FILL THE GAP BETWEEN PROFIT-MAKING AND HUMAN NEEDS, SOCIAL BUSINESS APPLIES ENTREPRENEURIAL THINKING TO PROBLEMS LIKE POVERTY, HUNGER, POLLUTION, AND DISEASE, CREATING SELF-SUPPORTING, SELF-REPLICATING ENTERPRISES THAT CREATE JOBS AND GENERATE ECONOMIC GROWTH EVEN AS THEY PROVIDE GOODS AND SERVICES THAT MAKE THE WORLD A BETTER PLACE. PARTNERING WITH SOME OF THE WORLD'S GREATEST