INTERNATIONAL MARKETING

INTERNATIONAL MARKETING COMBINES FOUNDATIONAL MARKETING THEORY AND PRACTICE AND ILLUSTRATES THE LATEST ADVANCES IN INTERNATIONAL TRADE AGREEMENTS AND LEGISLATION WITH SPECIFIC REFERENCE TO THE SOUTHERN AFRICAN REGION. THE TEXT COMBINES FOUNDATIONAL INTERNATIONAL MARKETING THEORY WITH PRACTICAL EXPERIENCE. INTERNATIONAL MARKETING IS THE ONLY SOUTH AFRICAN-BASED TEXTBOOK WRITTEN BY A TEAM OF SOUTH AFRICAN ACADEMICS AND PRACTITIONERS.