E BUSINESS A MANAGEMENT PERSPECTIVE

THIS TEXT SEEKS TO DRAW TOGETHER A VARIED RANGE OF CONCEPTUAL MODELS AND FRAMEWORKS, EXISTING EMPIRICAL RESEARCH, STATISTICAL AND CASE STUDY MATERIAL TO PROVIDE A COHERENT INSIGHT INTO E-BUSINESS FROM A MANAGEMENT PERSPECTIVE. IT - DEFINES THE NATURE AND SCOPE OF E-BUSINESS TECHNOLOGIES AND THE BRIEF HISTORY OF THEIR DEVELOPMENT AND IMPLEMENTATION, - REVIEWS THE ENVIRONMENTAL DRIVERS FACILITATING AND CONSTRAINING THE APPLICATION AND GROWTH OF E-BUSINESS TECHNOLOGIES - EVALUATES THE WAYS IN WHICH E-BUSINESS TECHNOLOGIES CAN BE APPLIED WITHIN FIRMS TO ACHIEVE NEW BUSINESS DEVELOPMENT AND PROCESS IMPROVEMENTS - CONSIDERS THE ORGANISATIONAL DIMENSION OF E-BUSINESS IMPLEMENTATION WITHIN FIRMS, FROM PROJECT MANAGEMENT, SKILLS AND CULTURAL PERSPECTIVES - REFLECTS UPON THE LIKELY NATURE OF FUTURE CHALLENGES AND OPPORTUNITIES OF E-BUSINESS TECHNOLOGIES UTILISING EXTENSIVE UP TO DATE EXAMPLES AND CASE STUDIES THROUGHOUT, SUCH AS EBAY, GOOGLEWHACKING & SKYPE, THIS TEXT PRIMARILY FOCUSES ON THE