TOURISM MARKETING

AN INNOVATIVE AND PRACTICAL TEXT BOOK FROM ONE OF THE MAJOR NAMES IN ACADEMIC TOURISM, IT FOCUSES ON THE HUGE IMPORTANCE OF GOOD MARKETING WITHIN THE TOURISM INDUSTRY BY EXPLAINING WHY IT IS IMPORTANT AND THEN DEMONSTRATING HOW IT CAN BE DONE. IT IS DIVIDED INTO TWO PARTS, THIS TEXT BOOK TAKES THE STUDENT THROUGH THE UNDERLYING PRINCIPLES OF MARKETING IN TOURISM, WITH THE SECOND PART OF THE BOOK CONSISTS OF ELEVEN SHORT CASE STUDIES, WHICH LOOKS AT MARKETING IN A WIDE RANGE OF TOURISM SETTINGS.