GLOBAL STRATEGIC MANAGEMENT (REFER TO 9780198706595)

"THIS BOOK MARKS AN ESSENTIAL AND LONG OVERDUE INTEGRATION OF STRATEGIC MANAGEMENT AND INTERNATIONAL BUSINESS...THE BOOK IS WELL STRUCTURED AND USER-FRIENDLY, AND I RECOMMEND IT HIGHLY." - CHRISTOS N. PITELIS, DIRECTOR, CENTRE FOR INTERNATIONAL BUSINESS AND MANAGEMENT, JUDGE BUSINESS SCHOOL, UNIVERSITY OF CAMBRIDGE GLOBAL STRATEGIC MANAGEMENT 2E PROVIDES A TRULY GLOBAL, AS OPPOSED TO MULTINATIONAL, PERSPECTIVE ON STRATEGY. IT COVERS BOTH TRADITIONAL STRATEGIC MANAGEMENT TOPICS AS WELL AS NEW TOPICS, SUCH AS CORPORATE SOCIAL RESPONSIBILITY AND NEW TECHNOLOGIES. GLOBAL STRATEGIC MANAGEMENT GIVES THE STUDENT A THOROUGH UNDERSTANDING OF THE WIDE RANGE OF THEORIES AND RESEARCH AVAILABLE IN THIS FIELD, AND PROVIDES A WEALTH OF BOTH MINI- AND FULL-LENGTH CASES OF SUCCESSFUL GLOBAL COMPANIES FROM THE UNITED STATES, EUROPE AND EMERGING ECONOMIES. CONTINUING WITH THE CONCISE TREATMENT OF TOPICS, ACCESSIBLE WRITING STYLE AND CLEAR STRUCTURE THAT WERE SUCH STRENGTHS OF THE FIRST EDITION OF THIS TE