RUGMAN REVIEWS INTERNATIONAL BUSINESS PROGRESSION IN THE GLOBAL MARKETPLACE

NO OTHER BOOK CAN CLAIM TO BRING SO MUCH AUTHORITATIVE COMMENTARY ON INTERNATIONAL BUSINESS. THESE REVIEWS HAVE BEEN HUGELY INSTRUMENTAL IN THE DEVELOPMENT OF THE FIELD.THIS BOOK IS WRITTEN BY THE LEADING FIGURE IN INTERNATIONAL BUSINESS (HE IS TO INTERNATIONAL BUSINESS WHAT KOTTLER IS TO MARKETING). IT PROVIDES A 'POTTED HISTORY' OF THE DEVELOPMENT OF IB THEORY. IT BRINGS TOGETHER THE KEY SEMINAL WORKS IN IB IN AN ACCESSIBLE AND EASY TO DIGEST FORM.ALAN RUGMAN DRAWS TOGETHER 100 REVIEWS THAT CHART THE DEVELOPMENT OF INTERNATIONAL BUSINESS THEORY IN RECENT DECADES. THIS BOOK IS ESSENTIAL FOR ALL STUDENTS WITH AN INTEREST IN UNPACKING THE HISTORY, SCOPE AND POSSIBILITIES THAT ARE IMPLICIT IN ANY DISCUSSION OF INTERNATIONAL BUSINESS.