ULTIMATE MARKETING PLAN TARGET YOUR AUDIENCE! GET OUT YOUR MESSAGE! BUILD YOUR BRAND!

AS TODAY'S MARKET PLACE CHANGES UNDER THE IMPACT OF THE RAPID TRANSFORMATION OF INFORMATION AND THE INTERNET, MARKETING PLANS ARE MORE IMPORTANT THAN EVER. EVERY COMPANY NEEDS A CLEAR, PRECISE, EFFECTIVE WAY TO REACH ITS CUSTOMERS AND TO GENERATE LEADS THAT WILL TURN INTO REPEAT CONSUMERS. IN THIS NEW EDITION OF HIS TOP-SELLING "THE ULTIMATE MARKETING PLAN", DAN S. KENNEDY EXPLAINS HOW TO INTEGRATE SOCIAL MEDIA, CONTACTS AND MEMBERSHIP, AND OTHER TOOLS INTO A COMPLETE PLAN THAT WILL STRENGTHEN YOUR CUSTOMER BASE WITHOUT BREAKING YOUR BUDGET. NOW WITH NEW EXAMPLES, NEW DISCUSSION OF UPDATED MARKETING TECHNIQUES, AND NEW CONTRIBUTIONS FROM EXPERTS IN THE FIELD, KENNEDY OFFERS THE READER A CLEAR, CONCISE APPROACH TO MARKETING, ONE THAT WILL PUSH YOUR COMPANY TO THE HEAD OF THE TWENTY-FIRST CENTURY.