PHARMACY BUSINESS MANAGEMENT

ALTHOUGH PHARMACY STUDENTS AND PHARMACISTS RECEIVE CONSIDERABLE TRAINING AND GUIDANCE ON PHARMACY PRACTICE, RELATIVELY LITTLE PUBLISHED INFORMATION IS AVAILABLE ON BUSINESS MANAGEMENT SPECIFICALLY RELEVANT TO PHARMACY. THIS NEW TEXT PROVIDES A COMPREHENSIVE INTRODUCTION TO THE FUNDAMENTALS OF BUSINESS MANAGEMENT, AND WILL HELP GUIDE BOTH POTENTIAL AND PRACTISING PHARMACISTS, PHARMACY OWNERS, BRANCH MANAGERS AND STUDENTS THROUGH THE MANY PITFALLS OF RUNNING A SUCCESSFUL PHARMACY. A SERIES OF CASE STUDIES SERVES TO ILLUSTRATE HOW MATERIAL MAY BE APPLIED IN PRACTICE.