IT STRATEGY AND MANAGEMENT

THE BASIC FRAMEWORK OF ALL ASPECTS OF BUSINESS, FROM SOLICITING CUSTOMER AND COMPETING IN THE MARKET TO PRODUCTION AND SERVICES, IS GETTING REDEFINED AS MORE AND MORE COMPANIES ARE BECOMING GLOBALLY CONNECTED. TODAY, INFORMATION TECHNOLOGY (IT) HAS BECOME THE STRATEGIC VALUE CREATOR AND DIFFERENTIATOR FOR MOST OF THE COMPANIES. THEREFORE, IT NEEDS TO BE MANAGED STRATEGICALLY, EFFECTIVELY AND EFFICIENTLY TO OPTIMIZE ITS BENEFITS. THIS BOOK ENCAPSULATES THE PROVEN PRINCIPLES AND PRACTICES OF IT STRATEGY AND PROVIDES A HOLISTIC PERSPECTIVE OF ITS PLANNING, EXECUTION AND MANAGEMENT. THE BOOK CRITICALLY EXAMINES INFORMATION TECHNOLOGY AS A STRATEGIC RESOURCE, THE NEED FOR A STRATEGIC APPROACH FOR ITS MANAGEMENT, AND THE NECESSITY OF ITS ALIGNMENT WITH BUSINESS STRATEGY. IT EXPLAINS HOW TO PREPARE AN EFFECTIVE PLAN FOR THE IMPLEMENTATION OF INFORMATION STRATEGY. THE TEXT SHOWS HOW TO EVALUATE THE IMPACT OF IT ON ORGANIZATIONS AND THEIR WORKFORCE, AND TO MEASURE RETURNS ON IT INVESTMENT. IT