MEDIA AND COMMUNICATION RESEARCH METHODS AN INTRO

MEDIA AND COMMUNICATION RESEARCH METHODS IS A CLEAR AND COMPREHENSIVE GUIDE TO THE ENTIRE PROCESS OF A MEDIA AND COMMUNICATION PROJECT, FROM PLANNING TO PRESENTATION. WRITTEN BY TWO HIGHLY EXPERIENCED RESEARCHERS, THIS BOOK SHOWS STUDENTS HOW TO ASK THE RIGHT QUESTIONS AND HOW TO SUCCESSFULLY ADDRESS THESE WITH THE RIGHT METHODS. STARTING WITH AN OVERVIEW OF THE CHANGING INTERNATIONAL CONTEXTS AND TRENDS IN MEDIA AND COMMUNICATION APPROACHES, INDIVIDUAL CHAPTERS THEN FOCUS IN ON THE VARIOUS KINDS OF MEDIA AND COMMUNICATION RESEARCH. IN ADDITION, A HANDY GLOSSARY EXPLAINS ALL OF THE KEY TERMS COVERED. FEATURING UP-TO-DATE CASE STUDIES, MEDIA AND COMMUNICATION RESEARCH METHODS PLACES EMPHASIS ON THE TREMENDOUS SCOPE OF THE INTERNET AS A TOOL AND RESOURCE FOR - AND AN OBJECT OF - RESEARCH, AND EXPLORES THE EXCITING ADVANCES IN THE DIGITAL MANAGEMENT, PROCESSING AND ANALYSIS OF MEDIA AND COMMUNICATION RESEARCH DATA. ANDERS HANSEN IS SENIOR LECTURER AT THE DEPARTMENT OF MEDIA AND COMMUNICAT