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STRATEGIC BRAND MANAGEMENT A EUROPEAN PERSPECTIVE

STRATEGIC BRAND MANAGEMENT A EUROPEAN PERSPECTIVE

KELLER K

ISBN: 9780273737889EB

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STRATEGIC BRAND MANAGEMENT A EUROPEAN PERSPECTIVE (REFER ISBN 9781292314969)

ISBN Number 9780273737889EB
Author/s KELLER K
Format 9780273737872
Platform VitalSource
Edition 2ND - 2011
Publisher PEARSON HIGHER EDUCATION - EBOOKS